Downtown Jacksonville combines the latest in retail and historic shops which have served locals for decades. For the worldly, sophisticated shopper, stop by the Museum of Contemporary Art Jacksonville's store, located in the heart of Downtown at Hemming Plaza, for the best in contemporary designs, home accessories and art books. Speaking of books, Chamblin's Uptown Books has got tons of them!  From out-of-print books to the latest novels and more, visitors will find a verifiable bookmine.  The cozy, yet trendy cafe on premises is a perfect spot to peruse the literary stock as well.  Locally owned, Jacobs Jewelers has been serving customers since 1890 and has the distinction of being Florida's oldest jewelry store. It is here that one will discover fine gems, pearls and have crystal from Waterford and Swarovski at your fingertips, while visiting this historic Jacksonville landmark.

Also in Downtown, along the Northbank of the St. Johns River sits Jacksonville Landing. This riverfront marketplace features brand name stores like Nine West and The Body Shop and local retailers showcasing the flavor of Northeast Florida. Stop by Sundrez to pickup a cigar, as the shop has the only walk-in humidor in Downtown Jacksonville, or treat that special someone by picking up a few souvenirs to remember your trip to Northeast Florida. The Jacksonville Landing is also home to The Toy Factory, a huge hit with kids of all ages. Talk a break from shopping and dine at one of over 20 restaurant options or listen to live entertainment nightly along the St. Johns.